Bonds's Steroids Taint May Cost Him $10 Million in Endorsements

Posted 6/1/2007 - 12:57 AM : Viewed 4317 times.
From Source :  www.bloomberg.com

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Companies are pulling away from athlete endorsements because of the risks, said Matthew Pace, head of the sports business practice at Duval & Stachenfeld LLP, a New York-based law firm. With Bonds, the risks are greater.

``Corporate America is running away from Bonds,'' he said. ``They are afraid.''

Bonds already holds the sport's single-season record of 73 home runs and has won a record seven Most Valuable Player awards. He has deals with Fila USA Inc. to wear its baseball cleats and Franklin Sports Inc. to wear its batting gloves. He also has agreements with several sports memorabilia companies. He's making about $2 million in endorsements this year, according to Sports Illustrated.

Bonds is currently the third least-liked professional athlete, according to Marketing Evaluations Inc. of Manhasset, New York. Only professional basketball's Ron Artest, who was once suspended for 73 games for inciting a brawl with fans in the stands, and pro football's Terrell Owens, who has ......

 

Bonds's Steroids Taint May Cost Him $10 Million in Endorsements
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Bonds is far from a hit with corporate sponsors

Posted 8/26/2007 - 1:15 PM : Viewed 3320 times.
From Source :  sportsillustrated.cnn.com

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Bonds hasn't been heavy hitter as a pitchman

Posted 7/11/2007 - 2:42 PM : Viewed 5665 times.
From Source :  news.cincinnati.com

Bob Cramer inked several star athletes to lucrative endorsement deals in nearly a decade as a marketing executive for Mastercard International Inc. But he might be best known for walking away from a deal with Barry Bonds. In 2005, the company called off negotiations with the San Francisco Giants ......
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Posted 9/15/2006 - 1:50 AM : Viewed 273 times.
From Source :  biz.yahoo.com

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