Purple Beverage Company, Inc., today announced that former New York Red Bulls® of Major League Soccer Managing Director, Marc de Grandpre, has agreed to join the rapidly-growing beverage company as Vice President of Marketing.

Prior to serving with the New York Red Bulls®, de Grandpre directed East Coast marketing for the team’s parent company, Red Bull® North America, where he was credited with implementing consumer marketing strategies that grew the company’s consumer brand awareness from 13 to 91 percent, resulting in an average yearly sales increase of 122 percent during his five years in that position.

Ted Farnsworth, Founder and CEO of Purple Beverage Company, maker of the all-natural antioxidant-rich beverage, Purple, said, “We are thrilled that Marc has agreed to come over to the Purple Beverage team. With more than nine years at Red Bull®, first as a Director of Marketing and then as Managing Director of the New York Red Bulls® soccer team, he has the marketing and pro......