Porn star Jenna Jameson stars in the first of a series of innovative advertising podcasts created for Adidas.

Claiming to be the latest example of Jameson's ability to cross over from adult to mainstream cultural activities, Jameson pounds the living daylights out of six cute little gophers that keep popping out of a coin machine. The White podcast is part of the revival of adiColor, a 1983 Adidas campaign in which Adidas shoes could be personalized with colorful markers.

In the podcast ad created by the hot New York City design studio Tronic, Jameson does vigorous battle in a game of whack-a-mole, then collapses as the camera pans slowly down the curves of her heaving body, clad in a white halter top with a plunging neckline and white short-shorts. The campaign launched this week and is being promoted through an aggressive viral marketing program.

"I had a blast making the commercial and was thrilled when I got to see the final product," said Jameson. "I love Adidas and wa......