Reebok, the prominent British footwear company, has collaborated with Kool-Aid to create some of the coolest kicks your mind could imagine. Not only do they offer six bright Kool-Aid colors, but these shoes actually offer authentic smells, which include grape, strawberry, cherry, lemonade, lemon-lime and orange! These fun and fashionable shoes are based on the classic Reebok Pro-Legacy basketball shoes. The smell is provided from a unique sock liner and each shoe includes Kool-Aid Man graphics, detailed ice rubber soles to mimic ice cubes, and a peek-a-boo Kool-Aid graphic bottom. The line also includes equally-fun T-shirts, hoodies, and hats.

When I first heard both of these stories, I must admit I believed neither. After verifying each report, an honest question emerged in my inquisitive brain. Who was it, sitting at that Reebok boardroom table among his/her cronies, that had enough self-confidence and ingenuity to say: “Here’s a thought—why don’t we devise a way to make our popul......