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| | | |  | Under Armour edges into mainstream Posted 8/15/2008 - 6:55 AM : Viewed 9809 times. From Source : www.columbusdispatch.com |
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There are two kinds of people in the world: those who know what Under Armour is and those who are just finding out.
John Mincarelli is one of the latter, having stumbled onto Under Armour last year at a sporting-goods store in upstate New York.
Mincarelli, who teaches fashion merchandising at the Fashion Institute of Technology, is a hard man to impress. And perusing the racks of Nike, Adidas and Columbia that day, looking for some new workout gear, nothing did. But then a display leapt out at him.
"It totally grabbed my attention -- just the name alone," he said. "I thought, 'This is brilliant.' It implies all this power and protection . . . right off the bat."
Under Armour isn't new; it was founded in 1996 in Baltimore by Kevin Plank, a former college football player. But the brand hid in plain sight on the playing fields of team sports and the cameras of ESPN, where its discreet logo (a U crossed with an A) and cartoonishly macho imagery made it all but invisible to the......
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| | | |  | Threats to Under Armour’s Business Worrisome Posted 11/11/2008 - 11:44 PM : Viewed 17470 times. From Source : seekingalpha.com |
| | | Under Armour’s (UA) success over the past ten years has been impressive, yet serious threats to the company’s growth should concern investors. Investors are strongly discounting the fierce competition in the sports apparel industry that has the potential to seriously hinder the continued success of ...... | | | Threats to Under Armour’s Business Worrisome | | | | | | Read All Under Armour News | | | | | |
| | | |  | Under Armour to cover Texas Tech sportsPosted 11/8/2008 - 1:54 PM : Viewed 16186 times. From Source : blogs.trb.com |
| | | Could it be a better time to outfit Texas Tech?
With the football team’s resounding 56-20 win over Oklahoma State on Saturday, it is now vying for the No. 1 spot in the BCS polls with Alabama. Texas Tech is now first in the computer rankings and second in both the Harris and USA Today Coaches po...... | | | Under Armour to cover Texas Tech sports | | | | | | Read All Under Armour News | | | | | |
| | | |  | Under Armour Inc. Posted 11/4/2008 - 11:53 PM : Viewed 22772 times. From Source : www.zacks.com |
| | | Under Armour, Inc. (UA) just signed a 5-year $17.5 million dollar deal with the University of Maryland as it approaches its Oct 28 earnings announcement. The company has been beat up in the past couple weeks and is now trading at a fair PEG ratio near 1.0.
Company Description
Under Armour is ...... | | | Under Armour Inc. | | | | | | Read All Under Armour News | | | | | |
| | | |  | Under Armour making strides in athletic footwear businessPosted 10/30/2008 - 6:34 PM : Viewed 19747 times. From Source : baltimore.bizjournals.com |
| | | Under Armour Inc. plans to enter the soccer cleat business as early as 2010, a move that could have the legs to bolster the company’s sought-after international exposure.
The Baltimore sportswear apparel company has been developing the cleat — or boot in soccer talk — and intends to test the prod...... | | | Under Armour making strides in athletic footwear business | | | | | | Read All Under Armour News | | | | | |
| | | |  | Raw Data Report - Under ArmourPosted 10/25/2008 - 2:56 AM : Viewed 11748 times. From Source : seekingalpha.com |
| | | Retail Outlets: Under Armour (UA) Sales Rise Relative to Nike's (NKE)
In a recent survey of sporting goods stores, 88% stated that sales of Under Armour have increased in the last month. 58% say Under Armour sales have increased in the last year compared to Nike sales. 52% stated the men's catego...... | | | Raw Data Report - Under Armour | | | | | | Read All Under Armour News | | | | | |
| | | |  | Brandon Jennings Signs With Under Armour Posted 9/24/2008 - 8:30 PM : Viewed 10456 times. From Source : nba.fanhouse.com |
| | | Brandon Jennings, the high school phenom who jumped to Europe to play pro ball rather than attend college, has become a trend setter. Or at least he hopes he is.
Under Armour, a brand that is well known to athletes and sports fans, now has a face for its basketball line of apparel and shoes.
...... | | | Brandon Jennings Signs With Under Armour | | | | | | Read All Under Armour News | | | | | |
| | | |  | Analyst sees Under Armour gaining from productsPosted 9/11/2008 - 12:33 AM : Viewed 7492 times. From Source : biz.yahoo.com |
| | | Despite a weak U.S. economy that has crimped business for many retailers, sports apparel maker Under Armour Inc. is poised to gain from better products and pricing, an analyst said Thursday.
Stifel Nicolaus & Co. analyst Thomas D. Shaw expects "more streamlined processes in product engineering, p...... | | | Analyst sees Under Armour gaining from products | | | | | | Read All Under Armour News | | | | | |
| | | |  | McCormack signs long term deal with Under Armour® Posted 9/10/2008 - 2:31 PM : Viewed 9017 times. From Source : www.xtri.com |
| | | Scott Fairchild, owner of Fairchild Management Group and agent for McCormack, announced today that reigning Ironman World Champion Triathlete Chris ‘Macca’ McCormack and Under Armour Performance Apparel will remain in partnership for many years to come.
“I know Macca is just thrilled to remain wi...... | | | McCormack signs long term deal with Under Armour® | | | | | | Read All Under Armour News | | | | | |
| | | |  | Under Armour to outfit Terps with $17.5M deal Posted 9/1/2008 - 4:49 PM : Viewed 11430 times. From Source : sanantonio.bizjournals.com |
| | | Under Armour Inc. and the University of Maryland have inked a five-year, $17.5 million deal that will make the Baltimore sports apparel company the official outfitter of the school’s entire 27-team athletic department.
Under Armour CEO Kevin A. Plank — a former University of Maryland football pla...... | | | Under Armour to outfit Terps with $17.5M deal | | | | | | Read All Under Armour News | | | | | |
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